The company we keep
While it might feel good to bang on about the many well-known South African (and the handful of global brands) that have hired Jack Be Nimble to assist with marketing strategy, we value the trust our clients place in us, and choose discretion over bragging rights.
Here’s a few examples of the kind of work we do.
Coach.
With multiple, independent brands in the portfolio you want to ensure that the standard of Brand Management is consistently excellent.
Using a program designed to meet their business’ needs, we trained all members of the Brand Marketing team to gain new skills and secure buy-in. A new standard was set. Delivery improved. Portfolio management became simpler. Win, win, win.
Ask us about rolling out one of our core training programs in your business, or developing customised content to improve the standard of your Marketing team’s performance - like we did for one of SA’s biggest brewers.
Create.
Heritage can be a double-edged sword. The value of experience is often lost, as today’s consumers choose the latest and best options instead. How did SA’s oldest stationery brand deliver relevance more than 100 years on, to deliver bottom-line growth?
Consumers’ needs have changed over the past century; both functionally and emotionally. It’s important to revisit, develop a consumer segmentation and understand shopping behaviour - and refresh the brand proposition (and product range) to ensure continued value.
With a century under its belt, this household stationery brand relaunched, ready to take on the present - and the future. Talk to us about how we can inject new life into your underperforming brands.
Connect.
A premium tech brand, well-loved by its devotees. No challenges with performance, but which business wouldn't want to optimise its return on effort? The B2B market offers scale, and the opportunity for annuity income. B2B is typified by slightly different needs drivers, and a longer sales cycle.
So we interrogated the data and developed a segmentation. Understanding customer behaviour is important irrespective of whether you’re selling B2C or B2B. This streamlined approach reflects an understanding of different customer types, and the sales approach can differ, allowing a better hit rate.
Let’s have a chat about how we can uncover new markets and enhance revenue streams for your business.
